Mr. Freeze Inc.

About Mr. Freeze Inc.

MR. FREEZE TUBE ICE INC. is a tube ice manufacturing and distribution business that mainly accommodates marketing and dealership.

The company's vision and mission of expanding are through 'nation-building'. 

Mr. Freeze Inc. began with its CEO, Gerald Santos, who is the strong-willed and resolute individual behind the brand. Having exposed to the ice industry at the age of 5 due to his father’s small-scaled ice dealer business, he knew he had a passion given his background knowledge and experience. With this, Gerald expanded his father’s original ice business and established his own ice plant in 2005 where Mr. Freeze Tube Ice, Inc. started.

Within establishing his enterprise for a couple of years in the industry, this made Gerald embark on his breakthrough as a successful entrepreneur. He recognized this breakthrough when he first received the Meralco Luminary Award under the Small and Medium Enterprise category back in 2012 that made Mr. Freeze rise among its key players within the industry. With this, he wanted to develop this business model by incorporating social responsibility to Mr. Freeze’s vision and mission. He included a livelihood program set up for tricycle drivers to market Mr. Freeze ice in their communities and other urban areas. Through the years, Mr. Freeze has helped small ice entrepreneurs make their businesses success by working and growing together. Today, Mr. Freeze is considered to be the top tube ice manufacturing business in the Philippines having to serve for about 13 years now.

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